Each Project is governed by the following structure for the project principals under the length of the contractual agreement (Standard 10 years).
Project Income – Project Costs = Net Revenue (NR).
1. Author – 30% NR
2. Project Editor – 20% NR
3. Collective – 50% NR
Author / Content Acquisition: time unknown
All collective members work together to discover potential authors and related story content.
Project Approval (PA): 2 – 4 weeks
Project Approval is when an editor decides to move forward with a project after reading a submission and deciding to shepherd the project through from inception to completion, thereby becoming Project Editor. Sometimes during Project Approval, the Project Editor will contact the author to discuss his or her vision for the project and to get the author’s support for incorporating these proposed changes during editing. Project Approval is a critical first step for the editor who decides in good faith to allocate time and energy to realizing the project. During the Project Approval Stage all key team members – Project Editor (PE) / Layout Designer (LD) – must be identified and their schedules secured for the project. Individual team members decide for themselves regarding their participation. The stronger the commitment of all the members, the stronger the go ahead. Project Editor should also at this stage outline possible marketing component. To ensure sufficient allocation of supporting resources and consistency with collective mission, Night Manager (NM) is required to provide a final go-ahead to secure Project Approval.
Publishing Contract (PC): 1 – 2 weeks
Night Manager secures publishing and residual contract for author and all team members.
Story Edit (ED1): 2 – 4 months
Project Editor initiates first edit with both recommended changes and notes.
First Author Review and Story Adjustment (AR1): 1 month
The first author review is the time to make major edits and changes to the text. Once the story edits are completed the chapters are returned for the polishing. The Project Editor and the Author may go back and forth here until both are satisfied with the narrative structure.
Polish / Line Edit (ED2): 6-8 weeks
Once the Story Edits have been completed, the Project Editor completes the polish edit. All spelling and grammar issues should be caught and corrected. After the polish edit, the text should be satisfactory for the Project Editor. At this point major concerns should have been addressed, and all minor edits incorporated.
Second Author Review and Polish / Line Edit (AR2): 4 weeks
The second author review checks to see that all minor edits are appropriate. After this stage the story should be done done.
Bug Check (4 weeks)
Bug Check is when the Night Manager, the Layout Designer and other collective members finally get to see the finished version of the story. At this point any final errors should be caught and incorporated into the text. This is also the opportunity for the Night Manager to catch any projects that, for one reason or another, failed to meet Montag’s minimum story standards of acceptability. Under the extremely unlikely event that major problems with the story are encountered a new Project Editor may be assigned to the project, and the process reverts to stage ED1.
During the Bug Check with the rest of the team, this is where the Index, Notes on the Project and Front Matter (Intro, Acknowledgements etc) are drafted by the Author and are are edited by the PE.
Layout (4-6 weeks)
After both the story edits, the polish edits and the bug check are completed, the first draft layout is finalized by the Layout Designer. Book size, page size, paper and cover stock should all be determined during layout.
Author Layout Review (AR3): 4 – 5 weeks
The author receives PDF versions of the reviewed chapters with figures, headings and layouts included. This time around any edits caught by the Layout Designer should be minor as the book is laid out and major changes will impact all the following pages. Edits here usually consist of font changes, typographical corrections and figure replacements.
Cover and publicity copy (CPC): 2-4 weeks
The cover illustration/design is created along with the publicity copy and blurbs. The Night Manager directs, in partnership with the rest of the team, the cover work, the publicity copy and the blurb selection. The CPC must be approved of by the Author as well as the Project Editor and Night Manager all of which have to sign off and give the go-ahead for the cover design and publicity copy.
Marketing Campaign Proposal (MC): 2 – 4 weeks
Detailed Marketing Campaign (MC) is developed by both the author and the NM to promote the book content. Any associated costs carried by the collective need to be outlined in the Proposal and approved by NM.
Ebook Creation (EBC) 2-4 weeks
The Layout Designer and the Night Manager will complete the Ebook Creation.
Author Ebook Review (AeBR) 1-2 weeks
The Author receives the epub file and using proofing software such as Adobe Digital Edition, Kindle Proofer, or Mobipocket Reader, reviews, corrects and ultimately approves the Ebook.
Printing: 6 – 8 weeks / concurrent with MC
Once all the above steps are completed, the book is considered to be complete and is passed on to the NM for printing and distribution. This will usually take 6 – 8 weeks. meaning if everything is done and wrapped up by the author in mid-August, the first run of books will hit shelves in mid-October.
Marketing Campaign (MC) 6 – 8 weeks
The approved MC starts when Printing starts and Ebook is uploaded.
Launch may include Author readings and signings, limited edition publicity posters, online video interviews. The best launch will be carefully choreographed with the Marketing Campaign. Launches might include a pre-release, or a soft launch, with a strategically delayed release date to allow for sufficient time to promote the book.
Time from discovery to the reader’s hands: 9 months or thereabouts